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Other forms of TV advertising include product placement advertising in the TV shows themselves.

For example, Extreme Makeover:

Home Edition advertises Sears, Kenmore, and the Home Depot by specifically using products from these companies, and some sports events like the Monster Energy Cup of NASCAR are named after sponsors, and race cars are frequently covered in advertisements. Many major sporting venues in North America are named for commercial companies, dating back as far as Wrigley Field.

Television programs delivered through new mediums such as streaming online video also bring different opportunities to the traditional methods of generating revenue from television advertising.